

They're great at marketing their clients, but not themselves. When they finally invest in lead generation, results often fizzle out.
It’s no mystery why:
The B2B lead gen playbook that works for most businesses doesn’t fit complex agency services, which depend on long sales cycles and deep trust.
For most agencies, real growth comes from referrals, word of mouth, partnerships, and relationships.
The problem? Referrals are usually unpredictable and scarce.
Instead of chasing the latest tactic or shiny object, what if you focused on optimizing what already works?
You will learn:
Our system for making referrals and strategic partnerships predictable - without cold outreach, spam, or burnout.
The “2020 Shift” and why trust, not awareness, is now the scarce resource.
The High School Gym vs. NFL Stadium Test for choosing the right lead gen strategy.
The Two-Pronged Outreach Approach—how to keep your pipeline full even when you’re a busy agency owner wearing too many hats.
The Referral Game Changer—how to make targeted introductions stick by removing the most overlooked roadblock.
The one data tool you need to get started (and why you can skip all the expensive SaaS platforms).
By the end, you’ll walk away with a clear vision and immediate actions to build a reliable, referral and partnership-based new business system for your agency.

"In less than six months, Sales Schema helped us generate dozens of solid prospects, one of which resulted in a new six-figure account."
-Mark Scrivner, Snapshot

"Sales Schema's program was perfect based on the size of our agency and what we can actually manage for ourselves."
-Lindsey Seyman, Fancy LLC

"I gained the most from all of the resources and platforms in the program, and understanding the right combination for our agency based on who we are trying to reach."
-Todd Rimer, Element 212

Dan Englander is the CEO and Founder of Sales Schema, a training and coaching firm that helps agency make new business more reliable, and he hosts The Digital Agency Growth Podcast.
Previously Dan was the first employee Head of New Business at IdeaRocket, and before that account coordinator DXagency. He's the author of Relationship Sales At Scale and The B2B Sales Blueprint.
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