Relationship Sales
at Scale
How to find your virtual tribe and reliably grow your professional service business.
As heard on:
ABOUT
In a world of noise, competition, and skepticism, spamming your prospects with undifferentiated pitches, case studies, and sales collateral is like yelling at a brick wall.
On the other hand, going old school and trying to personalize every touchpoint one hundred percent is unrealistic and unsustainable — the few people you manage to contact might not notice or care, and when life gets busy, your sales activity grinds to a halt and your pipeline runs dry.
What if the answer is combining the new school with the old?
Instead of going in cold, how much faster would you grow if you could identify and open doors with the prospects who live within your circles of influence and are already primed to trust and do business with you?
Relationship Sales at Scale™is the new selling philosophy for our age. It marries the timeless power of tribe-based trust with digitally enabled scale so you can open doors tastefully and convert prospects consistently, all without spamming anyone.
Written by Dan Englander, CEO and founder of Sales Schema, the book’s stories, strategies, and hands-on resources are grounded in thousands of outreach campaigns conducted since 2014 to secure opportunities between clients and hard-to-reach prospects, including the leaders of the largest companies on earth.
Learn how to:
Balance personalization and scale to keep your pipeline full and achieve reliable and predictable growth
Condense five years of networking into a single weeklong campaign so you can batch up warm referrals into specific ideal accounts
De-risk conversations with highly skeptical prospects by leveraging strong personal commonalities instead of boring publicly available information
Divide specific prospecting and sales duties so you can avoid burnout, even if your team is small
Leverage dozens of actual copy examples, campaign strategies, and online resources so you can launch and close deals in a matter of weeks
And much more
Relationship Sales at Scale™ will reshape the way you think about sales and business development, and it will give you the tools and strategies to scale reliably, whether you are an owner, dedicated salesperson, or in any growth-focused role. While the lessons covered were learned in the context of selling professional services, the book is applicable to any business-to-business salesperson selling complex offerings.
Reviews
What professional service owners are saying.
If your biggest issue is not having enough qualified prospects in your pipeline, and you are frustrated with your lack of results and you’re ready to try something new to break through to the next level – this book is for you!
Dan’s premise is that modern sales tactics fail to convert skeptical prospects, and therefore we need to fundamentally rethink sales- instead of looking toward distant prospects as your best source, you should prioritize those who intersect with your circle of influence.
Personalization, trust, tribe are concepts that permeate sales discussions today, and this book will take you beyond conceptualization and in practical terms demonstrate how to target and reach out to prospects at scale allowing your prospects to identify with you, enable them to trust you, and inevitably be part of the same tribe.
You’ll learn how to build effective outreach campaigns, build successful targeted outreach email campaigns that will convert prospects to clients, and keep your pipeline full.
Dan has an engaging style of ruminating on the concepts, and yet being practical with offering do-able how-to’s to actually make sales happen! I particularly like how he combines facts, anecdotes, useful techniques, all the while with an appealing writing style. I have dozens of sales books on my shelf, and this one goes to the top!
-Michael Gansl
Drawing from his years of experience in sales, Dan Englander explains out-with-the-old-in-with-the-new sales techniques and ways you can leverage modern tactics to start and grow your business. This is a useful book for business owners and entrepreneurs who are focused on developing business-to-business sales strategies in a mostly digitized world—while also not having to completely reinvent the wheel. Dan provides case studies, samples of copy, and other useful resources to help demonstrate his well-researched and well-thought-out sales methods. This book is a must read for amateurs and sales veterans alike. Highly recommended! -Meg M.
Solid book if you want to up your sales game. What Dan has put together here is based on logic and experience. He's not proposing a theoretical concept or asking you to 10X your sales efforts. None of that BS. He has a proven methodology that leverages human nature and he lays it all out between the pages. I highly recommend this book. - Jon T
"This book changed my view of Inbound vs Outbound Marketing. The author clearly outlines the limitations of an Inbound Strategy driven by content. He then shows how professional services agencies can systematically and intelligently use targeted outreach to engage ideal new clients. It has changed my paradigm for how we will scale in the future. I highly recommend reading it. Be ready for your sacred cows to be slaughtered and your views of modern marketing to be forever changed.." - Tom Schwab
A very common sense approach to the field of sales in a day and age when everything seems like it's in flux. The author clearly knows his stuff, and proposes proactive solutions that combine modern technology with the best of what "old sales" still has to offer. He doesn't shy away from social media tips and constantly uses real world stories to back up his ideas. Extremely practical handbook for anyone looking to improve sales strategies. - Adam Morgan
This is an essential book for anyone who is struggling to find that perfect combination of bespoke outreach and maximum impact when it comes to new business touchpoints with prospects. Whether you're a business owner or leading new business growth for your company, you'll benefit immensely from the techniques, best practices, and examples that the author provides. It's an invaluable roadmap if you're looking to grow your pipeline and close rates in an organic and reliable way. -Michelle B.
Relationship Sales at Scale gives you insights on how selling and pipeline building has changed and what is working now that always worked before: relationships. Picked up actionable advise that started to implement right away in developing leads. It's also an easy read with some smart humor. Highly recommended! -JS
I wish I would have known these skills and techniques earlier when I was starting to prospect. It would have made things sooo my easier and I would have had much more success quicker. To be able to connect better and not running away potential prospects would have put me well into the six figure earner category much quicker would have set me in a better path as well as help me to better guide my team and not have so many sales team members have slow success or even quit would have helped me along my path and pretty much guaranteed me more success. Thank you for sharing this with me.
-Corinne Collins
About Dan
Dan Englander is the CEO and Founder of Sales Schema, a training and coaching firm that helps agencies and B2B service companies go from reactive to proactive when it comes to business development via relationship-driven outreach. Since 2014, Dan and his team have helped hundreds of agencies secure thousands of strategic relationships.
Dan hosts The Digital Agency Growth Podcast every week and he's the author of Relationship Sales At Scale, Mastering Account Management, and The B2B Sales Blueprint. He lives in New York with his wife Sarah and son Adrian.
Digital book + limited time bonus.
$9.99 (PDF & EPUB files)